CPA Marketing vs. Affiliate Marketing…It’s a debate which brings in more dosh for the effort!
And for a lot of people who failed to make affiliate marketing work for them, but succeeded with CPA, it’s obvious which the clear winner is.
The same could be said for a lot of the top internet marketers today like Frank Kern, Perry Marshall, and others who made their living from affiliate marketing. So it all boils down to this:
Who’s right, and who’s wrong? The answer to this question is simple…No one.
CPA marketing has been around for many years, but it wasn’t until 6-7 years ago when it really started to catch fire with both successful and struggling internet marketers. This was due to CPA pioneers like Amish Shah who introduced this profitable business to the online community.
Many CPA enthusiasts believe that running a CPA business is easier than affiliate marketing by a long shot. This is because it’s simpler for people to take actions that don’t require their credit card info to make money.
Another powerful benefit of CPA is the instant results and responses you can get from basic zip and email submit forms. Even if it’s a few dollars per day profit, it’s enough to inspire anyone to take that bit of success and grow on it. This is in contrast to affiliate marketing which requires MORE patience and resilience to get results.
CPA marketing is all fine and dandy and it’s the rave in the Internet Marketing community at the moment. However, let’s talk a little about what makes affiliate marketing a strong “contender” in this contest to see which business model is the better:
It’s said that “the bigger the risk you take in business, the bigger the reward”. Although not always the case, from personal experience, this is fairly accurate. The more you risk, the more money and higher the profit margins you get in return.
Let’s say you have an affiliate product paying out $30 per sale in commissions (affiliate marketing). If you had a common CPA campaign set up, it would take 35 people to take a specific action ($1.00 per zip/email submit) to get what only took ONE person to do with the $30 sale.
Also, with affiliate marketing you’re not at the mercy of the CPA merchant. This means you rarely need to call anyone to get their approval to get set-up and making money.
As you can see, there are both “positives and negatives” with both CPA and Affiliate Marketing.
If you are starting out, CPA is a better choice because the motivation to succeed grows even with small successes. As you start to make money, branch out into affiliate marketing to diversify your online income.
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